Welcome to Florence, SC
A city that is contemporary and sophisticated without sacrificing its southern charm.
Welcome to Florence, South Carolina ... a contemporary, southern belle of a city offering the amenities of a sophisticated metropolitan area ... nearly 5,000 quality hotel rooms, unique shopping and a variety of fine restaurants, all served up with a relaxed, easy going style.
This thriving area still retains her southern charm and heritage. Nestled near the Pee Dee River and surrounded by scenic farmland vistas, Florence also offers a wonderful array of outdoor recreational activities, including great golf, river expeditions and a variety of beautiful parks.
With the Darlington Raceway NASCAR Track just a few minutes away and Myrtle Beach an easy drive, you’ll find you’ll be wanting to return to Florence!